started because we wanted to sell the best value guitars we could to you. When you buy products from a traditional retail outlet they have often been marked-up up to 4 times. The retailer buys from a wholesaler, the wholesaler buys from a brand, and then the brand buys from a factory. We buy direct from the factory, and sell it straight to you over the internet, so you can get the best possible price and value. You cannot buy an Artist guitar in store because we do not sell to other retailers. We have a totally different business model, it is only on the internet. This means our costs are down, and we can pass those savings on directly to you. All our musical equipment is designed for beginners and musicians; we make sure that it is to a high quality. We have a 30 day money back guarantee just in case you're unsatisfied.
Fine musical instrument
Ian, the owner, has had over 20 years experience in the industry, 11 of those years visiting factories, and 3 of those years actually living in China, visiting multiple factories, and building rapport with the factories. The factory we currently use, Ian saw the factory through from its conception to where it is now, a high quality instrument manufacturer. He has worked with the owner and technicians to improve the products, with multiple revisions to bring you the finest quality musical instrument.
But why buy from us?
Top quality at the best price.
In a music store, any instrument below $1000 is usually made in China, from either similar factories to ours, or even lower-quality factories. Usually, big name brands go for the lower price, which in turn makes it lower quality. We choose what we think is the best quality instruments for the best price, and in our opinion, our instruments are better than what you can get from most other brands. For example, all our classic guitar models come with a truss rod. No one else can do this at this price range, proving that we endeavour to bring you the highest quality for the best price that we can!
is 100% Australian Owned.
has a great range of Acoustic Guitars, Electric Guitars, Accessories and more at unbeatable prices.
promise is simple - Good quality products at Direct Prices - Don't get ripped off paying Retail prices any longer!