PANDORA designs, manufactures and markets hand finished and modern jewellery made of genuine materials and at affordable prices. The PANDORA jewellery is sold in more than 50 countries on six continents through approximately 10,000 points of sale, including over 320 PANDORA branded concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 4,800 people worldwide of whom more than 3,500 are located in Gemopolis, Thailand, where the company manufactures its jewellery.
The PANDORA trademark
PANDORA has made it a top priority to stop trademark infringement and patent infringement.
The word “PANDORA” is a registered trademark and can therefore not be used for selling jewelry or accessories to jewelry which are not made by PANDORA.
When using the word “PANDORA” in the listing titles on eBay, customers can easily be mislead to believing that this is indeed a genuine piece of PANDORA jewelry. This is therefore considered trademark infringement.
This means that no catch phrases, promotional or marketing phrases using the PANDORA trademark can be used, either stand-alone or in combined phrases like “PANDORA Style”, “Fits PANDORA”, “for”, "suit" or “like”. This goes for any headlines, product names or titles. The use of the trademark PANDORA stand-alone and in combined phrases is only accepted in general customer information describing in long text the products offered, “e.g. our products fits the PANDORA bracelets”. The PANDORA trademark and / or the name PANDORA may not be used in marketing unless for genuine articles. It may not be used as the reference that attracts consumer attention. Notwithstanding this, no PANDORA figure marks or logos can be used in any way. PANDORA takes trademark infringement very seriously. Removing infringing listings on eBay is just one of several initiatives. All sellers who infringe the PANDORA brand will be contacted and asked to remove their offending listings. If sellers – who once before was reported to eBay’s VeRO program for infringing the brand – relist their listing and still uses the name PANDORA, they will risk suspension from eBay.
What fits on a genuine PANDORA bracelet?
The only charms that fit perfectly on the PANDORA bracelets are the original PANDORA charms. The use of non-PANDORA charms will invalidate the warranty of our bracelets. The thread on the charms must be an exact size in order to fit on the bracelet stoppers. If this thread is even slightly off or different in size, it can easily get stuck and cause the bracelet to break.
How to recognize genuine PANDORA products
If you want to be sure to buy authentic PANDORA jewelry, please use the below guidelines:
1. Compare the item with the products shown on the PANDORA website
Visit www.pandora.net to see if the item can be found in our portfolio. Here you can compare the item
on eBay to PANDORA’s products.
2. Check if there is an “ALE” stamp on the piece
PANDORA’s jewelry is all stamped with our mark ALE. ALE stands for Algot Enevoldsen, which is the
name of the father of Per Enevoldsen, founder of PANDORA. Algot used the stamp when he worked as
a goldsmith, and Per inherited it and has used it ever since.
3. Check that the products are Made in Thailand of hand finished, genuine Sterling Silver or gold
All of PANDORA’s jewelry products are handfinished, Made in Thailand and are made of solid sterling
silver or 14k or 184 gold. Many copy products are made of non-genuine materials, such as plated silver
or aluminium or regular (not Sterling) silver, and many copy products stem from other sources than Thailand
(like China or Hong Kong.)
4. Buy your PANDORA Jewelry from an authorized dealer
Use the store finder on the PANDORA website to locate an authorized retailer near you. Most sellers on
eBay selling PANDORA products are unfortunately using our name to sell counterfeit goods. We advise
you to only either buy PANDORA products from private sellers who have a few listings and therefore probably
are selling items from their own, private collection or buy from Charm Me who are an Authorised PANDORA Stockist.
5. Is the deal too good to be true?
Then it probably is! As stated above, PANDORA jewellery is hand finished and made from genuine materials.
If you come across very cheap “PANDORA” jewellery, they are very likely to be counterfeit products. You can
find recommended retail prices on www.pandora.net
Who is the only Official Authorised PANDORA Stockist on eBay?
Charm Me is the only authorized retailer in Australasia of genuine PANDORA Jewellery on ebay Australia. Charm Me offers Free Post Australia Wide as well as authentic PANDORA packaging and PANDORA Free Gift with Purchase* (conditions apply). Click on the links below to go straight to the Charm Me ebay Store:
Charm*Me eBay Store - http://stores.ebay.com.au/Charm-Me-Moments