"Like so many other Reputable Brands the Cree brand is under attack from many Chinese imitators.
The Australian market is being flooded with these so call "true" or "genuine" Cree at less than half price of the Cree gu10.What is so surprising is how many suppliers have been duped.It is the same old story if the price it too good to be true then it is.
Coupled with this, these intimations have claims of the lumens being in the region of 450lms to 700lms for a 9w led. The Cree chip produces 130lms so therefore a 3x3led = 390lms is what a Cree chip has.
Imagine the heat produced in such a short body!
We are not commenting on the actual quality of these imitations but the fact that they are being sold as the Cree.
So if you are offered a genuine gu10 Cree at under $35-$40 buy it by all means to join your imitation Apple ipod,Rolex and Louis Vuitton luggage.