About Fleur Fleur Wood's self-expression is evident through the intimate and delicate pieces she creates. Since launching Fleur Wood Fabrics & Designs in 1999, the designer has developed a signature style that combines her love for vintage detailing with a desire to be at forefront of Australian fashion.
Starting her career in the fashion industry as a visual merchandiser, Fleur Wood took a two-year sabbatical in her early twenties and went to live in India. She headed to the Himalayas, where she designed ranges for the culture-preservation project of the Tibetan Exile Government.
Inspired, she returned to Sydney and opened her own business importing unique fabrics and accessories from India. Two years later, she broadened her horizons by launching her eponymous label, Fleur Wood. Now celebrating its tenth year, the label is attached not only to fashion but also to intimates and homewares as well.
The success of the Fleur Wood brand quickly grew, with the designer opening her flagship store in 2003 on Sydney's Oxford St. In 2007, Fleur Wood opened a second store in one of Sydney's most prestigious retail destinations, The Strand Arcade and two years later opened her third store in the newly revamped Chatswood Chase. Melbourne came next, with the opening of two stores at Chadstone and the GPO centre. Finally, she opened her most recent store in the fashion quadrant of the new Westfield Centre in Sydney's CBD. Her boutiques have become a mecca for those in search of the luxurious, feminine and sublime.
Fleur Wood has also developed a strong profile within the fashion industry, having shown regularly at Australian Fashion Week and L'Oreal Melbourne Fashion Festival. She has recently made the move to Myer, thus cementing her reputation as one of Australia's most popular designers.
Myer will also stock Fleur's new diffusion line, Fleurette.
As well as designing, Fleur is also the author of the acclaimed style, cooking and entertaining guide Food, Fashion and Friends. This best-selling title was sold internationally and in now in its first reprint.
Fleur's designs are worn around the world, from the West End of London to Beverly Hills in California. Actresses like Cameron Diaz have picked up Fleur's lace trimmed camisoles in the US, while Mischa Barton and Kate Hudson have both snapped up her vintage inspired pieces while visiting Sydney. Nicole Kidman is also a fan of her work.
The Fleur Wood label currently holds 150 stockists worldwide. Fleur continues to donate a percentage of her profits to charity.
The future for the label is much like her aesthetic itself, with a strong sense of fashion's glorious past but a clear sense of where it is heading in the future.