Lure Lord sport fishing supplies is 100% Australian owned company based on Sydney's Northern Beaches. We are proud and knowledgeable fisherman that will offer you exceptional service and advice on any product or fishing related queries . Lure lord stocks some of the finest hand crafted lures and accesories on the market such as Pelagic Warrior, Richter Lures, Bost Lures, Lively Lures, Scent Blazer and many more. We have complete faith in all our products due to extensive in field testing by both manafacturer and the team at Lure Lord. Hookem up... www.lurelord.com.au